There are lots of books and courses available on how to use LinkedIn with the standard messages and tools. But those courses tend to produce users who think that if being listed in the software is good using it heavily without further thought is better. I disagree.

1. In the Twin Cities Metro there are 4K LinkedIn listings with “marketing communications” mentioned, 59K with “sales,” and 31K with “engineer.” 65% social media participants users use to stay in touch with friends, 47% use social media “for work” and but only 26-28% use it for “career search.” Read the rest of this entry »

Topics: branding + positioning, career strategy, hidden job market, networking, recruiting, resume + cover letter | 2 Comments »